Vendor types

Sellub describes a vendor along two independent axes:

• Account tier — a coarse setting (usually fixed at signup or by an admin) that decides which broad areas of the dashboard you see.
• Capabilities / roles — the fine-grained, self-serve services you offer. You add these yourself over time; each one unlocks its own Studio builder and makes you discoverable to other vendors.

Most vendors are a Marketplace account with one or more capabilities switched on.

Account tiers

Capabilities (the roles you offer)

Capabilities are additive — turn on any combination, in any order, from Network → Offer your services or the Home journey map. Each capability has its own setup builder in Studio.

Each capability moves through a lifecycle so you always know where you stand:

locked ──▶ available ──▶ onboarding ──▶ ready ──▶ active ──▶ (paused)
  │            │             │            │          │
  │            │             │            │          └─ live & discoverable
  │            │             │            └─ submitted, "In review"
  │            │             └─ you're filling in the builder
  │            └─ you can start it
  └─ not offered on your account yet

The vendor roles in detail

🛍 Seller (Sell)

The core role. List products, receive orders, fulfil them, get paid. A seller can run purely on the sellub.com marketplace, on their own branded domain, or headless via embedded checkout. Everything a seller needs is in the Seller User Guide. Sellers are also the consumers of every other vendor’s services — they wire in carriers, suppliers and designers.

🚚 Delivery partner (Deliver)

A last-mile carrier. You publish a logistics service with the zones you cover and your rate card; sellers who wire your service get a real delivery option at their checkout, and completed deliveries pay out to your account. Set up in Studio → Logistics. See how a carrier is attached to an order in How data flows.

🏭 Supplier (Source & Supply)

A wholesaler. You publish a wholesale catalog; connected sellers import your products into their own storefront at a markup and buy from you via purchase orders. Set up in Studio → Source. See the PO flow in How data flows.

🎨 Designer / Print studio (Design)

A print-on-demand or design vendor. You publish printable products (templates); sellers who wire your design service can list them, buyers customise them, and orders dispatch to your print fulfilment. Set up in Studio → Design. See How data flows.

🔌 Integrator (Integrate)

A business embedding Sellub commerce into its own app or site — API keys, webhooks and the checkout SDK. Available to every account. Set up in Studio → Integrate.

📣 Marketer (Market)  ·  🚢 Freight forwarder (Freight)

Rolling out. Marketers run campaigns and automations across social channels (see the Grow section); freight forwarders handle heavier road/water/air movement with weight-and-route pricing rather than flat last-mile rates.

How vendors relate to each other

Every trading relationship is a Wire — a two-way link created when one vendor wires another’s published service into their shop. The kinds of wire mirror the roles:

Read next: Network & Wires to create these connections.